Maiimi B2C Ecom revenue target Rp 15.2 billion across 8 months, supported by Performance Ads budget Rp 2.05 billion across Meta, Tiktok, and Shopee. May baseline locked at Rp 110M ads (Meta 35M, Tiktok 25M, Shopee 50M). Trajectory anchored on Q3 to Q4 launch calendar dengan target blended ROAS 7+.
Revenue B2C Ecom termasuk kontribusi dari Performance Ads, Affiliate, dan KOL/Organic. Ads line menunjukkan budget Performance Ads (Meta + Tiktok + Shopee) per bulan. September dan December marked sebagai peak revenue months.
Tiga platform allocation: Meta Ads (Boost Post + Non-Boost + CPAS), Tiktok Ads, Shopee Ads. Split berdasarkan May 2026 baseline yang sudah validated, dengan peak month adjustment untuk amplify awareness.
Per month detail: revenue target, ads percentage, total ads, dan per platform allocation. Peak months Sep dan Dec di-highlight.
| Month | Revenue B2C | Ads % | Total Ads | Meta | Tiktok | Shopee | Key Driver |
|---|---|---|---|---|---|---|---|
| May | Rp 720M | 15.3% | Rp 110M | Rp 35M | Rp 25M | Rp 50M | Foundation, sustain April momentum |
| Jun | Rp 980M | 14.0% | Rp 137M | Rp 44M | Rp 31M | Rp 62M | Bath Bomb dual launch (Rose & Jasmine), 6.6 |
| Jul | Rp 1,320M | 13.5% | Rp 178M | Rp 57M | Rp 40M | Rp 81M | NUTC Anti Dandruff launch (new category) |
| Aug | Rp 1,700M | 13.0% | Rp 221M | Rp 70M | Rp 50M | Rp 100M | Pre Maliq build, Twindates 8.8 |
| Sep Peak | Rp 2,130M | 14.5% | Rp 309M | Rp 105M | Rp 77M | Rp 127M | Maliq Grand Launch (MAD Bath Bomb + Bubble Bath) |
| Oct | Rp 2,250M | 13.0% | Rp 292M | Rp 93M | Rp 66M | Rp 133M | Body Lotion + Body Wash flagship launch, 10.10 |
| Nov | Rp 2,750M | 14.0% | Rp 385M | Rp 131M | Rp 96M | Rp 158M | Holiday Hampers, Harbolnas 11.11 |
| Dec Peak | Rp 3,350M | 12.5% | Rp 419M | Rp 142M | Rp 105M | Rp 172M | Year End gifting peak, organic demand high |
| TOTAL | Rp 15,200M | 13.5% | Rp 2,052M | Rp 677M | Rp 492M | Rp 883M | 8 months blended |
Product launches yang anchor revenue trajectory. September Maliq collab marked sebagai peak event month dengan double SKU drop. October Body Lotion + Body Wash sebagai flagship hero products.
Empat principle yang membentuk allocation. Setiap bulan punya target ads percentage berbeda based on event intensity, launch density, dan organic demand level.
May 2026 baseline confirmed: Meta Rp 35M, Tiktok Rp 25M, Shopee Rp 50M, total Rp 110M. Proportional split (Meta 31.8%, Tiktok 22.7%, Shopee 45.5%) jadi anchor untuk Jun to Dec dengan adjustment pada peak month.
May 15.3% (foundation) → trajectory turun ke 12.5 to 14% sebagai scale grows. April actual 12.44% jadi proof point efficiency achievable. Peak month tetap 14 to 14.5% karena butuh awareness amplification.
Sep, Nov, Dec shift split: Meta naik dari 31.8% ke 34%, Tiktok naik dari 22.7% ke 25%, Shopee turun dari 45.5% ke 41%. Logic: peak butuh awareness top of funnel, bukan additional conversion push (already saturated).
Target Blended ROAS 7+ minimum. April baseline blended 8.04 sebagai proof point. Per platform: Meta 5+ (awareness role), Tiktok 6.5+ (growth channel), Shopee 9+ (conversion engine). Stretch target 8.5+ blended.
Target ROAS per platform berdasarkan role di funnel. Blended threshold 7+ adalah commitment minimum.
Growth chart relative to previous month. Sept dan Dec adalah inflection points yang butuh extra preparation: inventory, KOL booking, content calendar, dan operations capacity.